DM Supervisor Full-time Job5 months ago - Marketing & Communication - Cairo - 363 views
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- "Facebook , Twitter , YouTube, Snapchat , Google Ads , SEO , PPC , Leads"
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments)
- Working knowledge of ad serving tools (e.g., DART, DART)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Motivated by the Islamic Andalusian era, during which humanity was blessed with the foundations of today's modern civilization in aspects of knowledge, science and medicine, Andalusia group was founded to uphold the noble principles and values inspired by this wonderful age to provide a health care system that acts as a vital pillar in the development and prosperity of nations. As Al-Andalus - more than twelve centuries ago – was a symbol of commitment and perseverance in achieving aspirations, so is Andalusia group born today to take upon itself the development and prosperity of health services in the present era.