Digital Marketing Specialist Full-time Job5 months ago - Marketing & Communication - Cairo - 394 views
- BTC is looking for a Digital Marketing Specialist to be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- In order to be successful in this role, you will need to have a deep understanding of the Digital Marketing process and dynamics, and also superb interpersonal skills.
- Plan and execute all digital marketing, including SEO, marketing database, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
- BS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO, marketing database, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
- Experience in setting up and optimizing Google Ad words campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor’s degree in business, marketing, economics or related field.
- 5 years’ experience in digital marketing.
- Understanding of the digital marketing process and dynamics.
- A commitment to excellent customer service.
- Excellent written and verbal communication skills.
- Experience using computers for a variety of tasks.
The Bullion Trading Center (BTC) is the leading bullion trading and gold refining company in Egypt and the Middle East which specializes in bars and coins of various precious metals including gold, silver, and platinum. An affiliate of Egypt Gold Group, BTC, was founded with both the intention and infrastructure to excel in the trade of precious metals, while also providing full-fledged services comprising the buying, selling, import, export, and hedging of precious metals.