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Digital Marketing Specialist Full-time Job

6 months ago Marketing & Communication Cairo 101 views
Job Details

Digital Marketing Specialist

* Oversee maintenance of Group website and its various sections, marketing brochures, newsletters, e-mail alerts, greetings, presentations etc.

* Improve the existing SEO, SEM, both on domain and off domain arena. 

* Develop and execute highly targeted, integrated multi-channel awareness generation campaigns with a focus on digital channels.

* Collaborate closely with stakeholders internally and externally, so we can leverage the full range of digital marketing tactics.

* Optimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing.

* Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences

* De-construct competitive best practices in digital marketing from leading brands, and advise other functions, especially technology and Design, on digital best practices

* Define a holistic digital strategy based on value proposition - and coordinate the integration of digital strategy across all channels

* Work with agencies to create social videos if needed

* Make sure the brand is represented across all touch-points, from website to retail, to internal culture of the company.

* Hands-on social media content creation monitoring, email campaigns.

* Managing online brand and product campaigns to raise brand awareness and capture leads.

* Devising strategies to drive online traffic to the company’s website and social media pages.

* Utilizing a range of techniques including paid search, and SEO, Google Ads, Facebook.         

* Recruit and manage influencers to help spread the word and build the brand

* Manage social media presence across operating countries or the potential ones

* Evaluating customer research, market conditions and competitor data.

* Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

* Manage graphic designer to create all content that represents the Company brand, including digital ads.

* Write and produce presentations and press releases to create media engagements.

* Experience writing web copy.

* Comfortable and very familiar with html and web content management systems.

* Develop category understanding to develop customer relevant messaging and improve customer performance

Required Professional and Technical Expertise

* Clear understanding of search engine marketing and applying SEO, Google Ads best practices is a must.

* Exceptional analytical and creative problem-solving skills.

* Digital agency experience.

* Strong written communication and presentation skills.

* Ability to closely collaborate as a part of a team comprised of business, creative and technical types.

* Strong project manager with the ability to meet expectations on time and on budget.

* Ability to articulate and present ideas based on sound user experience and interaction design principles.

* Strong content creation background is a plus

* MS office - must be proficient in MS Word and Excel. Must also be proficient in PowerPoint for the purpose of creating engaging content for presentations.

* People skills - must possess excellent people skills to facilitate smooth interactions across various departments and levels of the business.

* Fluent in both English and Arabic.

* Education - needs to have a degree in Business Administration, Marketing, Mass Communication or any related fields.

* Minimum years of experience: 1 year in digital arena

Excellent English is a Must

Company: (Confidential)

Industry: Heavy Steel Industry

Location: Obour/10th of October

Working Hours: Sunday-Thursday

Email: resumes.newjobs@gmail.com